7.3 Technology → 1.01 Artificial Intelligence Essentials

ChatGPT and Marketing (AIE16)


Description
Creating marketing content, like copy or podcast scripts, can be time-consuming and difficult. So, why not let ChatGPT do the hard work, while you focus on the simpler tasks, like recording the podcasts? While it can’t completely automate your role, ChatGPT can be a useful tool for marketing.

This course will help you understand how you can and can’t use ChatGPT in marketing. It’ll also show you how to write effective prompts for writing marketing content and spoken material, like podcasts. Each video will cover a specific topic, so you can choose exactly what you want to learn, at a pace that suits you.

By the end of the course, you’ll be able to:

• Explain the potential uses and limitations of using ChatGPT to create marketing material
• Write effective prompts to use ChatGPT to write marketing content
• Write effective prompts to use ChatGPT to write spoken material, such as podcasts

Why take this course?

Using ChatGPT to create marketing materials can free up more time to focus on other things. It can also potentially improve the quality and consistency of your marketing materials. This course is for marketing professionals, content writers, copy writers, and content marketing professionals who want to explore ChatGPT as a tool in their work. To get the most out of this course, you’ll need access to a computer and ChatGPT Plus.

10 mins | SCORM | Cheat Sheet
Content
  • ChatGPT and Marketing
Completion rules
  • All units must be completed